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Windshield Replacement – The Difference Between Dot Certified (oem Glass) And Aftermarket Glass

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Consumers looking for a high-quality windshield replacement should understand the major differences between the various types of auto glass available to them. Common options include original equipment manufacturer (OEM) distributor glass, dealer glass, and aftermarket glass. Which is the best for your windshield replacement?

If you purchase a replacement from a manufacturer-authorized dealer, you will get the same brand as your original windshield. But if you purchase your window from an auto glass shop, you will get it from a reliable OEM distributor who manufactures windows to the same exact specifications. These windows are the same shape, size, thickness, durability and color as original specifications. They are practically identical to the dealer versions and are also DOT-certified, meaning they are approved by the Department of Transportation.

Since this windshield was not manufactured by the original company, it is not exactly the same as what the dealer had on the car when it was manufactured, but it is comparable. The similarity is enough that if you were to return a leased automobile with an OEM replacement, the dealer would accept it.

Glass that you buy from a manufacturer-authorized car dealership is sourced from the exact same distributor that originally created your window. In this case, it will oftentimes have the car’s make stamped directly on it. If you absolutely must have the brand logo on your replacement window, you will have to go to a dealer to get it.

It is very common for automobile companies to change the supplier that they purchase their windshields from. It is a highly competitive business, so as contracts expire, the work may go out to bid. The bidding process is very competitive since these contracts are lucrative. This can result in a different company producing windshields from year to year for the same auto manufacturer.

Aftermarket glass is manufactured by businesses that don’t contract with any automobile manufacturers in particular. Because of copyright and licensing laws, these businesses are not allowed to produce windows for vehicles to the same specifications as OEM distributors. While aftermarket windshields are considerably less expensive than dealer or OEM products, having them installed can sometimes cause issues for the car owner, as some aftermarket products do not meet manufacturer and/or dealer requirements.

In addition, aftermarket glass is typically a different thickness than its counterparts. The vast majority of dealers will not allow you to bring back a leased automobile that has undergone aftermarket windshield replacement because the quality varies so much from the initial design; they don’t go through the same processes or meet the same requirements that OEM products do.

Of course, not all windshield damage requires a full replacement; any reputable automotive repair shop that handles glass repair or replacement can tell you if chips or cracks can be repaired. If a replacement is needed, consumers have a variety of windshield companies available to them, each offering services ranging from mobile installations to repair. In order to avoid leaks, outside noise or other potential problems that come with aftermarket products, be sure your window is being replaced only with OEM- or dealer-quality glass.

How Advertising in Social Networking Sites Helps Your Automotive Business

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With the increase in number of social networking users, the Internet has added up another potential arena for marketing online social networking sites. Especially for automotive business, where branding will be the major marketing objective, advertising in social media is not worth ignoring. Here are some benefits of advertising in social networking sites for automotive businesses:

Reaches wider audiences
We are now in an era where an account in social networking site is as important as having a mobile. Facebook alone has 175 million users logging into the site each day. When you place your ad in a social networking site, it is more likely that your ad is watched by a large number of visitors.

Moreover, users are becoming more offended with traditional advertisements as they seem to invade their privacy. The ads in social networking sites may not seem intrusive as they mingle with the flow of conversations in them.

Improves traffic
The effectiveness of target-based advertising has long been recognized by businesses. It is much easier to promote your auto dealership to niche consumer base through wide number of options such as forums, marketplaces and groups on social networking sites. Such targeted online ads are more likely to increase click-through rates of your ads, from potential consumers. Thus, advertising in social networking sites will not only improve your landing page traffic, but also is more likely to convert the traffic into leads.

Builds good reputation
More and more consumers are turning to social networking sites for advice on purchasing their car. There are many credible automotive forums, blogs or groups on sites like Facebook, which have already built their reputation by helping many such people seeking advice. These conversations are re-visited and referred by many others who require similar advice. When your ad is displayed among those conversations, chances are more that you can build good brand reputation out of it.

Highly interactive
Interactive advertising has become one of the popular online advertising techniques today. The best option available for interactive online advertising is social networking sites. Unlike advertising in traditional media, advertising in social networking sites enables auto dealers to interact with their customers.

Post offers and discounts: There are certain social networking sites like Groupon, LivingSocial, Scoutmob, etc. that have become popular these days by allowing businesses to post offers and discounts at faster pace. They already have gained much popularity among consumers, thus leaving enough chances of increasing your advertising ROI.

Your social media marketing campaign can turn more effective, when supported by social networking advertisements. As the ads belong to the same platform that the users are using, it is more likely to get them to subscribe or sign up to your messages. This further helps you achieve your marketing goals easily.

Get feedback instantly: Social media enables two-way interaction between you and your consumers. Queries and feedback related to cars or services from consumers will reach you instantly. However, it is not likely that the feedback is positive always. But responding appropriately and quickly even to a negative feedback, will prove you more credible in the market.

You will require an effective social media strategy to gain success here the major reason most auto dealers do not succeed with it. Since the competition is less, there are more chances that you can use it to your advantage with the help of an experienced social media strategist.

If you are one of those auto dealers, who are still struggling to get enough ROI out of their advertising campaign, the problem might be with the advertising space you are investing in. It is then the right time to move to social networking sites for promoting your auto dealership.

Compare Auto Care – Automotive repair and maintenance

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How many of you have gone through the frustrating turmoil of having your car breakdown, and that feeling of helplessness and dread sets in because you have absolutely no knowledge of where to turn to find information about local automotive repair shops. Without a relationship with a mechanic or repair shop you can trust, each visit to have your vehicle fixed can be an uncertain experience. Will the shop treat me fairly? Will they only fix whats broken? How can I find information on shops so I can make an informed decision about where to take my car?

This is why some basic knowledge of auto repair, maintenance and especially the car repair shops you use are vital. Listed below are some of the basics of car care and maintenance that will help increase your auto repair IQ, and help you make better decisions regarding your car.
Synthetic Oil isnt always better.If your vehicle has been running fine with conventional oil for years,and your owners manual doesnt recommend it,stick with regular oil for your oil changes.Some shops want to switch you to synthetic strictly for more profit.
Change your timing belt on its recommended interval.It doesnt give you any warning before it breaks,and depending on the engine,can cause massive internal damage as pistons crash into valves after it breaks.
By replacing your serpentine belt or drive belts when your replace your timing belt, you can save all the labor charges, as the belts must be removed to complete the timing belt replacement anyway!
Cleaning windshield wipers with alcohol and a soft rag can extend the life and improve the performance of your wipers
Learn how to check all your vehicles fluid levels including engine oil, transmission fluid, brake fluid, power steering fluid, engine coolant, and washer solvent. Dropping fluid levels is an early warning sign of potential problems.
Check your remaining brake pad life regularly. Replace the pads before they wear out and grind into the brake rotors and triple the price of your brake job.
Keep your battery posts clean.
Each vehicle has a different interval for the replacement of the cars spark plugs.Check your owners manual for your cars interval.Dishonest mechanics may recommend replacing spark plugs every 30,000 miles, when the life expectancy of those spark plugs may be 100,000 miles to increase profits.
Check your tire pressure regularly.Correctly inflated tires save fuel and increase tire longevity.Decreasing air pressure is an indication of a leak that should be repaired.
Inspect your air filters.Dirty air filters decrease fuel economy and performance, and can sometimes be blown-out with a high-pressure air hose instead of replaced.
Check your engine oil regularly. Older vehicles may begin to burn oil, and a vehicle can run dangerously low on engine oil without ever showing signs of a leak.For most of us however, the days of being able to work on our own vehicles is far behind us. Almost all vehicles built in the last 10 years are controlled by an array of electronic sensors and computers. The good news is that the vehicle is always making adjustments to maximize fuel economy, reduce pollution, and deliver maximum performance all by itself. The bad news is that it now requires constant specialized training, and expensive testing equipment to properly diagnose and repair vehicles.

Automotive V.i.n. Numbers What Do They Mean

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V.I.N. V.I.N.s. You will hear this term tossed around frequently by car sales people, auto insurance people among others in the automotive trade. What does the term “VIN” mean and how it is important to you?

The term V.I.N. is short form of “Vehicle Identification Number”. It’s a unique number that is assigned to your vehicle – be it car, truck, S.U.V., van truck, motorcycle or any other vehicle. Think of the VIN as the Social Insurance Number for your automotive vehicle.

In order to register a vehicle, especially a new vehicle, you will need its V.I.N. In order to insure your vehicle ditto. If your car is stolen it may well be tracked down and identified by this unique listing – it’s V.I.N. If you are in the market for a vehicle and do a vehicle history search – say at Carfax or a similar online service and the lookup will all be done by V.I.N. How else could the system work if each vehicle did not have its own unique identifying number? Through such automated systems you can quickly and accurately determine vehicle history since new – a list of owners , any accident reports , has the car been involved in a major accident , been written off , been in a flood , have liens or charges against it , as well as many additional concerns for auto buyers ,financers , and dealers.

How can you determine the V.I.N. of your vehicle? That is easy if have ready access to your registration and insurance documentation. If not, or if you want to confirm the VIN number assignment you can simply find out your vehicles stamp. Simply look through the windshield on the driver’s side of the auto at the corner of the dash. It should be clearly stamped on a plate attached to the dash. As well that same designation should be clearly listed on your bill of sale. If the 2 numbers do not match – this could be a sign of future trouble if you are ever involved in a collision and have to deal with auto insurance claims and payment to yourself or your auto body shop.

A short course in how to read a VIN to be of use to you – should you be in the car buying mode, need registration information or want to import a car into Canada. Where an auto is manufactured often determines import duties and taxes.

Reading a V.I.N. First things first look at the first number on the left hand side. This first character designates where the vehicle was built – 1 is the US, 2 is Canada, 3 is Mexico, J for Japan, K for Korea for example.

Next the second character in line designates the manufacturer or who built the car. The letter “G: stands for General Motor or G.M. products. Next is the third character – in this example if the number 2 is the third character – this would indicate the Pontiac division of GM. Characters 4 and 5 indicate the car line series, eight represents the body style for example 2 door coupe, 4 door sedan, hatchback. The seventh character indicates the type of safety restraint system that was installed at the factory. Eight character stands for the engine code – each type of engine has its own stamp. Between the eighth and the last sequence of letters is a check digit – a spacer to prevent confusion. The last sequence of digits is the grouping that singly identifies the vehicle and makes it wholly unique.

Why all this effort in creating this system and nomenclature of listing and describing each car individually. How else could the automotive trades work if they could not id each and every vehicle separately , track it , keep detailed records and lastly allow you as a car , truck , SUV , Van or motorcycle driver to research the past history of your new found vehicle.

Pick Up The Phone To Increase Your Auto Repair Shop Profits

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You may be surprised to learn just how much financial power rests in the hands of the person who answers the phone at your auto repair shop. As a shop owner, you put a lot of time into getting that phone to ring. The first phone call from a potential customer is your best chance to make a good impression. How is your business first represented to your potential patrons?

Customers needing auto repair have a sense of urgency when they make the call to your auto shop. Transportation is both a necessity and an investment; when they call your business for service, they want to know that their vehicles will be in capable hands. How is that first communicated to your potential clients? If your answering system involves an answering machine or an uninformed receptionist, you may be losing calls and clients by the day.

You may be the best shop with the most skilled mechanics in your local area, but if that is not communicated to your clients on the initial phone call, your business will suffer. The average auto repair ticket is approximately $300. If your phone answering system causes you to lose one call per day, and you are open 5 days per week, your business loses $1500 per week! This adds up to $78,000 annually!

Having a pre-determined script for any type of call that may come into your shop is an ideal way to assure that your receptionist handles inquires in a manner that will convert the call to sales, says Gerry Frank and Keith McCrone, co-owners of Automotive Profit Pro. When this is executed properly, 75% of calls can be converted into appointments.

Customers typically call auto shops for three main reasons:
1.They have a question or problem. This customer usually calls asking if you can fix their air conditioner or if you work on specific types of cars, such as, Do you work on Hondas? They want to know that you can confidently take care of whatever problem or vehicle that they may have.
2.Calling to schedule an appointment. This may be a current customer or a new prospect and they may be calling for either routine service or an emergency. It is important to determine all of the variables of the caller and help them accordingly.
3.To get an estimate. This person is usually labeled as the price shopper. Dont underestimate this caller; more often than not this customer is looking to establish a relationship with you and your auto repair shop.

Each of these phone calls is an opportunity to set an appointment and clinch the sale. Building a relationship with your potential clients as their auto care professional is established through their ability to trust you with their auto maintenance needs.